Is Consumer really a King?

The statement "Consumer is king" got deduced by the marketing gurus and it is the first thing that is found engraved these days on almost every MBA student's attitude as he walks out of college for first day at work. However, the authenticity of the topical question still seems to confuse the thoughts of experienced professionals as on one hand, the competitive era necessitates the businesses to succumb to every demand of the corporate consumer whereas on the other hand the retail consumer seems to be getting molded to the various tactics adopted by the ruling bodies such as price hike, numerous taxes, rates of interest etc which may be crucial in government's view but is choking salaries and burning pockets otherwise. The luxury of exercising the kingship of being a consumer appears to be resting only with the classes and still eludes the masses. However, in the service industry there is an obligation to serve corporate as well as retail consumers at par, mainly due to the intangible nature of offerings; Verticalisation is one notable tool that our bank has adopted to counter the parity. Thus, our topic has a broad horizon and is getting perceived otherwise in differentiated arenas of workmanship. It may, however, be concluded by a supposal that although consumer, in totality, continues to exercise the rank of a king but the Kingship is distributed in a sectorial manner which is directly proportional to the monetary well being of respective sector.